Kumho Tire has established a social contribution system linked to the UN SDGs to coexist with community members and fulfill social responsibilities as a trusted supplier. We have set our business areas as neighbors, children and youth, and the environment, focusing on educational donations, support for vulnerable groups, and environmental protection. Additionally, we engage in social contribution activities based on our company’s characteristics, such as education and employment mentoring for children of traffic accident victims. In the future, we aim to ensure the sustainability of existing social contribution programs while expanding the scope of activities to deliver a positive impact on society and contribute to sustainable development.

By 2025, Kumho Tire aims to create impact through business-linked social contribution projects, strengthening the connection with UN SDGs and reinforcing contribution activities within the value chain. We will continue to promote integrated social contribution activities to ensure that our business activities contribute to creating social value.

Kumho Tire has established a framework for promoting social contribution activities and strive for continuous contribution. Kumho Tire analyzes the performance of past projects to develop plans, identify areas for improvement, and refine our projects. During this process, Kumho Tire listens to the opinions of beneficiaries to implement activities that genuinely contribute to society.

Supporting Vulnerable Groups

Future Capacity Building Mentoring for Children of Traffic Accident Victims

In collaboration with the Korea Transportation Safety Authority, Kumho Tire conducted one-on-one online mentoring for 46 students from September to December 2023, to help children of traffic accident victims find emotional stability and enhance their learning motivation. Through career mentoring, we helped students create career portfolios and conducted career development tests through academic mentoring, allowing them to explore and consider their future paths. A satisfaction survey conducted among participating students showed that 100% of respondents were satisfied with the program.

Neighbor Love Campaign

Kumho Tire continues to run the ‘Neighbor Love Campaign’ and the ‘Sharing Kimchi with Neighbors’ campaign. The Neighbor Love Campaign has been an annual social contribution activity since 2002, aimed at sharing festive occasions with underprivileged neighbors. In 2023, we delivered ritual items and groceries worth KRW 10 million to elderly people living alone and welfare centers near our Gwangju and Gokseong factories. The ‘Sharing Kimchi with Neighbors’ campaign was initiated to support and share warmth with elderly people living alone and marginalized groups in the community during the yearend season. In 2023, we delivered 120 boxes of kimchi through Gwangsan-gu Office and Gokseong-gun Ip-myeon Office, located near our Gwangju and Gokseong factories.

Together GREEN Study Room of Hope

Together GREEN Study Room of Hope is an initiative that supports low-income family youths by improving their learning and living environments. By 2023, 32 study rooms of hope were completed, providing a conducive environment for students to focus on their studies. Following the support of the Study Rooms of hope, satisfaction with the study spaces increased, and study hours also improved.

Kumho Tire Santa Corps

Since 2017, Kumho Tire has been conducting the ‘Santa Corps’ activity, packaging and delivering Christmas gifts and handwritten cards to children from underprivileged families to give them joyful and memorable Christmas experiences. Although the Santa Corps activities were conducted remotely during the COVID-19 pandemic, in 2023, 17 of our employees visited the Salvation Army Seoul Welfare Center in Seodaemungu, Seoul, to personally deliver handwritten letters and Christmas gifts to 49 children.

Educational Donations

Children’s Traffic Safety Education ‘Stop & Go through Arts’

Kumho Tire conducts educational activities through play to teach elementary school students essential traffic safety rules. The aim is to enhance children’s awareness of traffic risk situations and improve their ability to respond effectively. In 2023, we provided education to 18 classes at elementary schools in Gangbuk-gu, Seoul, with a total of 450 students participating.

Youth School Violence Prevention Program Drama ‘The Art of Reconciliation’

Kumho Tire conducts school violence prevention education for youth to raise awareness about school violence and foster a healthy school culture. In 2023, 184 students from one school participated in creating and presenting a drama about school violence, allowing them to understand its seriousness while learning methods of reconciliation and forgiveness.

Environmental Protection

Creating Classroom Forests

Kumho Tire is implementing a classroom forest program to actively respond to climate change. In 2023, we provided 338 trees (26 large trees and 312 small trees) as part of the ‘Biodiversity Research Kit’ to elementary schools in Seoul. The kit included a pot of ‘Asplenium antiquum Makino,’ a Level 2 endangered wild plant and a natural monument of South Korea. The pots were made from scrap fabric from disposable masks and recycled PET bottles from factories.

Green Campaigner

Kumho Tire, in collaboration with the ChildFund Korea, conducted ‘Green Campaigner’ education to engage children as proactive responders to climate change. In 2023, a total of 1,377 elementary school students from 12 schools in Seoul and Gyeonggi participated in interactive activities that included practical measures to address climate crisis in daily life and campaign activities, enhancing their understanding of the importance of climate change.