The Formula for EV Tire Evolution: ‘EnnoV’
In March 2024, Kumho Tire launched its EV-specific tire brand, ‘EnnoV.’ ‘EnnoV’ is a combination of ‘ELECTRIC’ and ‘INNOVATION’, representing Kumho Tire’s cutting-edge technology in a premium brand. The lineup includes four types: EnnoV PREMIUM (all-season), EnnoV SPORT (summer), EnnoV SUPERMILE (mileage), and EnnoV WINTER (winter). Among these, EnnoV PREMIUM (29 sizes) and EnnoV SPORT (26 sizes) are the world’s first to apply the ‘HLC (High Load Capacity)’ technology across all sizes. The core technology of EnnoV, HLC, is optimized for electric vehicles, ensuring durability and quick responsiveness even with high initial torque. It also improves wear performance by about 20% compared to standard products. Additionally, K-Silent* technology is incorporated to ensure quiet and stable driving. EnnoV is expected to set a new standard in future mobility by providing drivers with an optimal driving experience.
* K-Silent: A unique technology of Kumho Tire to reduce cavity resonance noise by approximately 8%, which is generated from the vibration of air inside of the tire contacting with the road surface, with attaching sound-absorbing material (foam) inside the tire.
